Financial services
Digital Bank Launch
From $0 to $4.6B in Year 1
Read case studyProduct Strategy + Experience Design
Julie Barsamian
Strategic leader building connected ecosystems across healthcare, financial services, and pharma. I turn fragmented systems into experiences that people actually use, and results that show up in the numbers.
$4.6B
Digital bank launch, Year 1
$1.4B+
Portfolio led in a landmark agency consolidation
15+
Years in high-stakes, regulated industries
Selected work
Four projects, one through-line: orchestration.
Healthcare technology
Healthcare Transformation
Moving healthcare sales from products to solutions
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Leadership · 2024–2025
Pfizer Agency Consolidation
An integrated operating model across a $1.4B+ portfolio
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Pharma
CRM as Portfolio Intelligence
Launching a new therapy without cannibalizing an existing one
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Experience
SVP Group Strategy Director
- Led cross-organization strategy across a $1.4B portfolio for a Fortune 100 healthcare organization.
- Drove the shift from campaign-based marketing to integrated, platform-led engagement.
- Aligned media, CRM, product, data, and experience teams around connected ecosystems.
- Delivered AI-enabled solutions inside complex, regulated environments.
Director, Customer Engagement and Commerce
- Led zero-to-one and transformation initiatives across healthcare and financial services.
- Architected a $4.6B digital bank launch.
- Co-led enterprise digital transformation for Philips Healthcare.
- Launched a telehealth platform for Hospital for Special Surgery, improving patient access and adoption at scale.
Education
UC Berkeley
BA, Political Economy
2003–2006
Expertise
Ecosystem Orchestration
Global Brand Strategy
Product & Platform Innovation
Cross-Functional Leadership
Data-Informed Decisions
Strategic Partnerships
AI & Digital Transformation
Behavioral Design
$1.4B+ Portfolio Management
Let's talk